Building your digital strategy framework
Auditing your digital platforms and how they interact with customers and prospects.
Know your Audience
The different types of audiences your brand currently attracts and opportunities for new audiences.ytuttyu
Create a USP
Provide a point of difference over your competitor’s products, service and brand. We will work with you to find what’s unique and remarkable.
Building Trust & Authority
Introduce and recommend the right types of digital channels to meet your brand objectives.
Create a Narrative
We help your brand create a narrative that can be communicated through the different digital channels used by the organisation.
Providing your customer base with true value and utility to help you as a brand stand out in a media saturated market.
Monitor & Measure
We are Revrok
We have years of experience in helping organisations to connect up their brand values and purpose with a solid digital marketing framework. Many organisations treat their digital marketing tactics in isolation from their brand purpose and we see this as a major reason for lack of buy-in to digital across organisations.
We work with you with a 6 step digital marketing framework that connects your brand with your digital marketing tactics with the purpose to enhance your brands purpose within your digital activities.
With over 10 years experience working for start-ups, private and public sector organisations, we have worked on the front line for many brand in achieving objectives as well as building and identifying new digital channels to enhance a number of brands.
The growing dis-connect between a brand and its digital strategy is a key reason many organisations are failing to adjust and implement a clearly defined digital strategy. Without the brand being taken on the journey through the digital transformation process, more brands will be finding themselves lost with little sense of purpose and no value proposition.[…]
For any digital marketing strategy having a set of objectives and clear strategy is essential for the success of what you are looking to achieve. Econsultancy reported that “attracting a new customer can cost up to five times as much as keeping an existing one”. This post focuses on creating an easy actionable plan around[…]
According to the Content Marketing Institute, 88% of UK businesses are planning to produce more content in 2016. With the barriers to entry removed and the emergence of new digital channels for brands to explore in the hope of attracting new customers, content seems to be the tactic of choice to “test out” such channels.[…]
Global eCommerce and Multichannel consultancy, Practicology have released a paper putting forward the argument that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s, should be welcomed which is a more fit for purpose, customer centric framework. You can download the paper here[…]
Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to reach out and build relationships with their end user. That’s why[…]
Searchmetrics, technology provider for enterprise SEO and content marketing analysis, has carved out a global business which answers the key questions asked by SEO professionals and digital marketers. Following on from their 2014 Search Ranking Factors report, Searchmetrics have released their 2015 ranking factors, highlighting the key considerations to impact a brands search and content[…]
A recent study by Forrester recorded that 60% of consumers’ time spent on digital is happening through mobile devices, a trend also supported by ComScore that detailed the findings of “rapid growth in media consumption through mobile apps” and highlighted in the chart below: With media content driving consumption, the purchasing of products[…]
The digital landscape is sounding a wake-up call for brands who are struggling to transform and adapt their proposition and relevancy. More and more brands find themselves operating in ever competitive sectors being disrupted by ever more leaner emerging brands who are successfully delighting customers and offering that extra value, take a look at Blockbuster being[…]
The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics[…]
Today’s customers are experiencing an information avalanche – social requests, blog posts, real time updates, news outbreaks etc fuelled by companies eager for our attention, using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous return on investment by measuring their digital channels as[…]